The 2CG® Approach
Christina Merl's Multi-Method Approach for (Future) Skills Practice and Cultural Transformation Processes is science-based and practice-proven. The method emerged from Christina's doctoral thesis, an ethnographic study on the role of cross-cultural communities of practice in the advertising industry, completed in 2005 and published as a book in 2009.
2CG has been continually enhanced and advanced over the past 15 years with the support of subject-matter experts, artists, and users. The AI-enhanced method has served as a reliable and creative approach in numerous case studies and projects across industries, cultures, and disciplines.
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Multi-method Approach
2CG® stands for content- and context-specific generic competency coaching. The systemic-constructivist approach is based on scientific concepts, anchored in communities of practice (CoP), and makes use of inspirational input from the arts to disrupt and push transformation processes.
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Target Group
2CG® targets leaders and their teams, consultants, educators, students, youth, and individuals who want to cultivate their human capabilities that are the driving force behind real innovation and change; accelerate (cross-cultural) transformation processes; and effect real change.
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Focus
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​critical and connected thinking
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creativity and imagination
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communication skills
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empathy
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changing perspective
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digital literacy
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media literacy
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collaborative team skills
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integrity skills​​
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Action Steps
2CG® comprises the following steps:
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Mapping the current situation and visualising the future;
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Defining goals, progress, and action steps.
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Designing and setting interventions.
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To find out more, please go to PROJECTS and to PUBLICATIONS.​​