Context and Goal
An ambitious community of 20 leaders and visionaries across organisations and countries participated in first the Poetry in Business Advent Calendar Journey in 2018. During 24 days, they received inspirational input and reflective tasks via app. The goal of this project was to provide playful and effective 21st century skills training with a focus on communication skills, creativity, associative thinking, and empathy. The target group were entrepreneurs, teachers, leaders, and employees in the corporate and public sector.